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22 December 2023 – City of Prague is deeply saddened by the tragic event at the Faculty of Arts, Charles University. Our heartfelt sympathies go to families of the victims, and wishes of a speedy recovery to the injured.
Prague, 25 September 2023 – The City of Prague and destination organisation Prague City Tourism have opened a new tourist information centre at Prague Castle. This is the first time that a company responsible for the capital’s tourism will have its own on-site facilities at Prague Castle. The castle is the city’s most popular landmark, welcoming 1.4 million domestic and foreign visitors every year. This marks another milestone in the culturing of tourism, as the tourist information centre replaces the unsightly exchange office that previously stood there.
Prague, 5 September 2023 – The City of Prague, in conjunction with Prague City Tourism, has opened the renovated lower section of the Old Town Hall and a new tourist facility. It includes a tourist information centre, Guides&Tours (guide services), and the first brick-and-mortar shop with souvenirs that Prague City Tourism has carefully curated exclusively in partnership with local artists. The stone passage connecting the Old Town Square with Mikulášská Lane has also been opened to the people of Prague. The new tourist facility on the ground floor of the Old Town Hall, symbolising how tourism in the metropolis is being cultivated, reflects the city’s vision for tourism. The renovation cost the city CZK 40 million.
Prague, 8 August 2023 – STR (Smith Travel Research) reports that in the second quarter of this year Prague moved closer to other European destinations’ average room rates as it chips away at its reputation as a cheap destination. The average room rate in Prague has risen at a faster pace than, for example, Vienna and Berlin, and this upward trend is something the capital is keen to hold on to. In June, the year-on-year increase in the average room rate in Prague overtook Berlin and Vienna, recording price growth of more than 19%.
Prague, 29 July 2023 – As of 1 July, Prague City Tourism will be unifying the dress code for all of its employees at Prague’s historical monuments and tourist information centres. This is yet another strategic step towards cultivating the Prague brand and developing superior customer service. The collection, designed by Vladimír Staněk, also bears a strong aspect of social and environmental responsibility. Prague City Tourism thus seeks to set an example for other public and private institutions in terms of sustainability.
Prague, 27 July 2023 – Starting in July, the popular historical tourist tram line No. 42 will be extending its schedule, running every day from 10:00 to 18:00. Visitors to the city will thus be able to use a sustainable and locally emission-free option to travel around Prague and discover the city from a different perspective. The circuit line, which has already covered over 8,000 kilometres in 2023 using 11 historical cars, runs through the broader downtown area and offers unique views of the city. The tram ticket also serves as a 20% discount to ascend some of Prague’s most famous towers.
Prague, 6 June 2023 – Three years ago, Prague City Tourism and its partners introduced the Inbound Tourism Concept of the City of Prague, which all the city organisations have been systematically implementing since its approval by the Prague City Council. Over two years, the image of the Prague brand has been dramatically transformed and there are now 40 completed projects that promote a sustainable approach, premium brand concept and innovative products in tourism. Care for the lives of Prague residents is also a fundamental point. Examples worth mentioning are the Enjoy Respect Prague campaign or making historic buildings more accessible.
Prague, 23 May 2023 – Prague City Tourism is launching its summer marketing campaigns. The CZK 15.4 million budget is being financed for the second time from the tourist taxes paid by visitors as an accommodation charge. The Enjoy Respect Prague and Stay in Prague campaigns are primarily aimed at an international audience, individual 35+ travellers, and families with children. Domestic tourism, which has been on the rise in the capital over the last two years, will be promoted by the At Home in Prague campaign. Recent figures show that domestic tourists make up a quarter of all visitors to the capital, which was one of the most popular domestic destinations for Czechs last year.
Prague, 29 March 2023 – Prague City Tourism in cooperation with the National Library of the Czech Republic are launching a new route through the premises of Prague’s Clementinum, starting on 1 April. The Baroque Tour can be taken exclusively with a qualified guide, giving tourists the chance to admire the unique building including the Baroque library. This special tourist route, including the Astronomical Tower of the Clementinum, will thus join the eight monuments which Prague City Tourism is currently responsible. The operators expect over 50,000 visitors to the Clementinum in the course of the year.
Prague, 14 March 2023 – Experts from a total of eleven scientific institutes of the Academy of Sciences of the Czech Republic (CAS) have identified factors for the greater motivation of tourists to visit Prague from the ten most important source markets. Researchers have identified narratives that Prague City Tourism will use to market the city and create new products and services with high added value. A sophisticated clientèle brings more revenue to the tourism sector where, in terms of visitor spending, Prague has so far been lagging significantly behind in the European rankings.