Prague City Tourism Marketing Objectives

Marketing is a key focus of our organization, with the long-term goal of improving the prestige of Prague as a destination

Through the implementation of our marketing strategy, we seek to achieve the following objectives:

increase average spend per visitor
increase overnights
increase arrivals or, in some markets, recover declining arrivals
motivate repeat visits
improve off-season arrivals in some target groups
bolster interest in visiting areas outside of the immediate historical centre
improve Prague’s image with domestic visitors, combat negative stereotypes
promote Prague as a convention destination via partnership with the Prague Convention Bureau