Prague City Tourism a. s.

Who are we and what do we do?

  • We are a modern marketing organization that works to develop both domestic and incoming tourism.
  • We are professionals who provide information about Prague to both domestic and incoming tourists and the media.
  • We develop and implement the city’s destination marketing concept. It reflects the quality of life of Praguers, the local community, and the development of cultivated tourism.
  • We organize educational lecture series on the past and present of Prague for professionals and the general public.
  • We are responsible for managing the operations of the historical Old Town Hall.
  • We are members of the international organization ECM (European Cities Marketing) and are also active in the Association of Tourist Information Centers of the Czech Republic.
  • We work with other organizations such as CzechTourism, Czech Centers, the Ministry of Regional Development of the Czech Republic, and Czech embassies and consulates that fall under the auspices of the Ministry of Foreign Affairs of the Czech Republic.
  • All our services are available here.

 A taste of our history

 Our marketing organization was formerly known as Prague Information Service (PIS). PIS was established in early 1958 as an information and educational institution to support tourism in Prague and was one of the city's public-benefit corporations. Since January 2015, the organization has used the “Prague City Tourism” marketing brand exclusively. It has thus become a modern marketing agency and service organization. In 2018, the Prague City Council decided to transform the public-benefit corporation into a joint-stock company, a change which took effect on 1 July 2020.