Prague City Tourism is launching its Summer campaigns. In addition to international travellers, these will also appeal to domestic visitors to Prague with motivational packages, and include advisory info about rules of conduct in the historical centre

The #vprazejakodoma brand (‘feel at home in Prague’) remains the main support theme for domestic tourism, and will be backed by strong marketing over the summer. This year, it is no longer a benefits program, as it was the previous two seasons, when it was an extraordinary measure for the restart of tourism after the Covid pandemic. Through #vprazejakodoma, the company presents domestic tourists with interesting packages to inspire extended stays in the capital.

“We systematically seek to support domestic tourism, which we consider quite essential. This year, we will attract domestic tourists through advert spots and digital advertising, especially for motivational packages, through which they can get discounted admission to Prague towers in combination with a ride on the historical tram line number 42, etc.,” explains Jana Adamcová, Member of the Board of Directors of Prague City Tourism, adding: “The fact that we are successfully motivating Czechs to come to the metropolis is also evidenced by the figures from last summer, when Prague was visited by 40% more domestic visitors than before the pandemic.”

“Prague tourism is gradually recovering after the Covid downturn, so this year, together with PCT and Prague 1, we are focusing on visitor guidance, to behave considerately and with respect toward the city and the locals. The Enjoy Respect Prague campaign also includes useful advice and tips for extremely interesting places devoid of crowds, or good places for going out to eat,” says Hana Třeštíková, Councillor for Culture and Tourism.

 In addition to supporting domestic tourism, Prague City Tourism, working in cooperation with the City Hall and the City District of Prague 1, has prepared the Enjoy Respect Prague campaign for this year with the aim of informing incoming tourists in palatable way about the clear rules that must be followed especially with regard to residents, most particularly in the historical city centre. The campaign builds on an initiative by the World Tourism Organization (UNWTO) to promote sustainable tourism.

The campaign also includes a http://www.prague.eu/enjoyrespectwebsite with ten recommendations for staying in the capital and promoting the idea of slow tourism. The ‘Ten Commandments’ speak e.g. of using only licensed guides, showing respect for historical monuments, observing silence after hours in the streets or paying attention to the use of marked parking lots for shared bikes, mopeds or push-scooters. The campaign will also run from 1.7. in the form of billboards at Prague Airport and outdoor advertising in the heritage zone.

“Prague 1 has long been struggling with the negative impacts of inbound tourism, from short-term accommodation in apartments, through boisterousness disturbing the peace at night, to complications associated with various means of transport for tourists that are distinctly unsuited for the historical centre. So, last summer we launched an awareness campaign called Enjoy & Respect, intensively liaising with tourism entrepreneurs, tightening controls; a great deal of work has been done by our Committee against Depopulation of the Centre, and the municipal police have set up a special telephone line for our citizens ‘Call Opletalka’ as well as setting up special teams for keeping an eye on the strteets at night,” adds Prague 1 Mayor Petr Hejma, adding: “We therefore welcome the Prague City Tourism campaign, which I believe could contribute to improving the mix of incoming tourists and progressively make our streets less noisy.”

The third campaign is the international digital campaign Stay in Prague, which the company is implementing with the involvement of Prague Airport and the CzechTourism agency. Prague City Tourism is targeting the European market and groups of people who are particularly interested in fine fare, heritage sites, history and cultural events. Prague Airport is aiming at the US market and CzechTourism is focused on the Middle East. This coordination is part of the Touchpoint project.

The V Praze jako doma / Prague Unlocked and Enjoy Respect Prague campaigns are planned until the end of the year, while the Stay in Prague campaign will run until the end of September. Sustainable domestic and inbound tourism is also to be supported by the recently introduced Prague Visitor Pass, which covers public transport, admission to tourist attractions or group guided walks with official licensed guides.

 For further information see

• vprazejakodoma
• www.prague.eu/enjoyrespect
• stayinprague.eu