Prague City Tourism Marketing Objectives

Marketing is a key focus of our organization, with the long-term goal of improving the prestige of Prague as a destination

Through the implementation of our marketing strategy, we seek to achieve the following objectives:

  • increase average spend per visitor
  • increase overnights
  • increase arrivals or, in some markets, recover declining arrivals
  • motivate repeat visits
  • improve off-season arrivals in some target groups
  • bolster interest in visiting areas outside of the immediate historical centre
  • improve Prague’s image with domestic visitors, combat negative stereotypes
  • promote Prague as a convention destination via partnership with the Prague Convention Bureau